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Projects
Union of the Consulate with the Community
We are over 5 million Brazilians living/visiting the United States, so it is a challenge for the Consulate to communicate with them. However, New York BPM, through collaborations with influencers and creators, strengthened relations, boosting the Consulate's social media growth, presence at events, and setting records in the election.
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Brazilians living outside of Brazil vote voluntarily, so we conducted campaigns with influencers/creators to encourage them to vote, resulting in the highest number of Brazilians voting in history
Union of the Consulate with the Community
Initial Challenges:
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Diversity, inclusion and accessibility
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Enhancing communication with the community
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Being recognized as an essential pillar for Brazilians in the region
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Lack of connection with community talents
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Information retention limited to a niche
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Scheduling conflicts with other community events
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Inspiring Brazilians to go and vote in the election
Our Solution:
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Synchronization of schedules with other community events
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Flexible event timings for greater community participation
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Democratization of access to events and information through
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Election campaign first-round results.
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Enhancing communication with the community
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Public Relations Service
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Interface between the Community and the Consulate
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Integrated communication (accessible language)
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Connection with Community Talents
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Space for artists to showcase their work.
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Strengthening income distribution within the Brazilian community.
Project CHinder
The CHinder project is a dating platform for non-standard people! The name is CHinder and the CH stands for “ClubHouse” where we started this project in February 2021. Approximately 2,200 hearts were touched each quarter.
Today, CHinder's CH also stands for “Conexões Humana” (human connections). We want to expand by migrating to the podcast format, and maintain inclusivity by connecting via audio since we know that in Brazil Black women are the least chosen for relationships, so our project will attract people who are interested in giving affection and love to pretes!
What makes CHinder stand out is that all of the biggest dating apps use photos as a determining factor to match compatible partners and ours will be inclusive, using audio descriptions. We are a team made up of artists, who know very well how to use our voices and creativity!
CHinder is not only intended to reach our target audience, but also other people who want to have fun listening to the podcast, because in addition to the presentation of the participants, people can send Cupid Arrows to our email, and the best ones are read on the air and the public can votes on social media. Winners and successful matches (couples) get pampered by our sponsors and can choose from one of our pampering packages, which include: music lessons, voice consultation, and other sponsored items from partner brands.
Approximately 2,200 hearts were touched each quarter.
