New York • Brazil • Strategy • Culture
New York • Brazil • United States

Marketing to grow across Brazil and the United States.

We help Brazilian brands enter the U.S. market and U.S. brands connect with Brazilian consumers.

Audience and speakers at the Brazilian Consulate in New York
See who we have worked with

Explore the work we have already done:

Drag to explore more projects
Brazilian Consulate

Capoeira and Brazilian culture

Culture and community come together at the Brazilian Consulate in New York.

View case →
United Nations

CSW68

Brazilian voices in global conversations about equity and representation.

View case →
Brazilian Consulate

Community in motion

Events that bring brands, institutions and consumers together.

View case →
Culture and impact

Brazilian Black Consciousness

Stories and experiences that celebrate identity, business and community.

View case →
Content

Stories that connect

Interviews and content transformed into visibility and relevance.

View case →
A market worth understanding

Did you know?

Brazilians live in the United States

in estimated annual purchasing power

A fourth option

Prefer to talk it through first?

Book a consultation with founder Ines Ferreira or one of our specialists.

Book a consultation
Ines Ferreira, founder of New York BPM
The person behind the connection

Ines Ferreira

Since 2018, Ines Ferreira has made connections between Brazilian brands and U.S. audiences possible. She is the founder of New York BPM, holds an MBA in Marketing and brings experience across communications, strategy, events and brand internationalization.

Recognized by the New York State SenateCommunity leadership recognized by Brazil’s Ministry of Foreign Affairs
Meet the founder
An idea ahead of its time

From a product catalog to a QR code in the sky.

When I saw a QR code in the sky from the UN rooftop, I remembered an idea I had championed years earlier. I spent five years as a marketing analyst at a multinational company and suggested giving every product in our catalog a QR code linking to a video showing how to use it. There was resistance, but I stood by the idea. Years later, QR scanning became part of everyday life through phone cameras.

That experience taught me to recognize possibilities before they become obvious and to stand behind ideas with purpose. If you want that perspective for your business, you are in the right place.

Client voices

What people say about our work

Select a testimonial to read it and explore the others.

Converse Chuck 70 X campaign image featuring KarinaCultural lens
Instagram · New York BPM

Diverse teams can help prevent risk.

Diversity on the team can broaden the questions asked before a campaign goes live. People need real participation in decisions from the briefing onward.

A diverse team can broaden the questions asked before a campaign goes live. People need a real role in decisions, starting with the brief.

Image: Instagram / Converse, via CNN Brasil